{"id":259036,"date":"2026-01-11T22:15:42","date_gmt":"2026-01-12T03:15:42","guid":{"rendered":"https:\/\/ceoworld.biz\/?p=259036"},"modified":"2026-01-11T22:15:42","modified_gmt":"2026-01-12T03:15:42","slug":"beyond-borders-shifting-to-a-truly-global-mindset","status":"publish","type":"post","link":"https:\/\/ceoworld.biz\/2026\/01\/11\/beyond-borders-shifting-to-a-truly-global-mindset\/","title":{"rendered":"Beyond Borders: SHIFTing to a Truly Global Mindset"},"content":{"rendered":"<p>We live in an economic world that is now inextricably interconnected; as recently as 2022, imports and exports accounted for as much as\u00a0<a href=\"https:\/\/ourworldindata.org\/data-insights\/in-2022-the-sum-of-imports-and-exports-across-countries-amounted-to-63-of-global-gdp\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow\">63% of global GDP<\/a>. And when organizations must think globally simply to remain competitive, they\u00a0require\u00a0leaders who can\u00a0operate\u00a0from a global perspective. This means that mere technical skill is no longer enough to lead successfully; mindset\u00a0determines\u00a0impact, and in markets that demand global impact, any organization\u2019s chief thinker must\u00a0operate\u00a0from a global mindset first.<\/p>\n<p>However, many executives \u2014\u00a0especially in\u00a0legacy companies \u2014 fall into the trap of\u00a0attempting\u00a0to achieve global impact through processes that were shaped locally. These roadblocks \u2014 insufficient cultural intelligence, narrow perspectives, and rigid approaches \u2014 can create all sorts of friction in the works, keeping your company from truly competing in (or even entering) the opportunities presented by a global marketplace.<\/p>\n<p><strong>The SHIFTS Model: The 6 Stages of Leadership Transformation\u00a0<\/strong><\/p>\n<p>My SHIFTS model, a framework to guide leaders through the process of creating meaningful change from the top down, provides a tested process you can use to transition yourself (and your team) into a mindset that possesses the necessary tools for success as you begin to tap into emerging global markets.<\/p>\n<ul>\n<li><strong>See<\/strong>:\u00a0The eye is a powerful filter, going far beyond merely absorbing information. By intentionally controlling what we see, we can begin to\u00a0adapt\u00a0the way we think, shifting our assumptions, goals, and techniques as we begin to create the world we envision. Be intentional about noticing default\u00a0assumptions, and\u00a0make the implicit cultural filters explicit as you\u00a0seek\u00a0to begin your team\u2019s transformation. What would a picture of global success look like? That picture, whatever it\u00a0may\u00a0 be\u00a0in your specific context, should be physically visible to you and your team at all times.<\/li>\n<li><strong>Hear<\/strong>:\u00a0Though we are primarily visual creatures, what we hear is also vitally important. In the shift to a global approach,\u00a0it\u2019s\u00a0important to create space to hear all the information\u00a0you\u2019ll\u00a0need \u2014 both from your team and from new markets, new partners, and new stakeholders.\u00a0Ideally, you\u2019ll move beyond merely creating passive space and also implement active processes that create intentional opportunities for you to hear from the disparate voices that will be crucial to your success.\u00a0Receptivity is a good start, but active curiosity is even better. This is especially critical as\u00a0you\u2019re\u00a0moving into new markets, where new team members or potential customers may have cultural assumptions and practices that differ from your company\u2019s status quo.<\/li>\n<li><strong>Insight<\/strong>:\u00a0Each piece of information you see and hear moves you\u00a0closer and closer\u00a0to achieving insight: the moment of discovery where the crucial step \u2014 whether\u00a0it\u2019s\u00a0the first step, the next step, or the big step \u2014 makes itself known. As you intentionally filter inputs to align with your vision and actively\u00a0seek\u00a0to hear from key voices,\u00a0you\u2019re\u00a0providing both your conscious and subconscious mind with the pieces it will need to reach the most important insight to shift things in the proper direction. Taking the time to\u00a0intentionally absorb cultural differences can also help avoid wasted effort or false steps.<\/li>\n<li><strong>Formulate<\/strong>:\u00a0An insight is a general direction; once you have that, the next step is the formulation of a map that leads to the specific desired result. Building off the things\u00a0you\u2019ve\u00a0seen and heard, and the insights generated by that process,\u00a0you\u2019re\u00a0now prepared to map out the steps that will take you from the world you started with to the world you envisioned.<\/li>\n<li><strong>Transform<\/strong>:\u00a0Once\u00a0you\u2019ve\u00a0Seen, Heard, achieved Insight, and Formulated a plan, Transformation comes naturally. With buy-in from team members, partners, and customers, and a clear plan that\u00a0emerged\u00a0from the\u00a0previous\u00a0steps,\u00a0it\u2019s\u00a0now simply time to take the steps\u00a0you\u2019ve\u00a0already mapped out.<\/li>\n<li><strong>Succeed<\/strong>:\u00a0Carefully and intentionally pursued, the first five steps of the SHIFTS model can lead to\u00a0the successful\u00a0execution of meaningful, sustainable global outcomes. But each step is critical. Ineffective leaders attempt to start somewhere in the middle; armed with only a vague idea of what they\u2019d like to achieve, they begin making changes without first getting clear about the vision they see, taking the time to hear what\u2019s necessary, and patiently awaiting insight before formulating a plan. In contrast, leaders\u00a0who take the time to carefully work through the first five steps can avoid mistakes (like Dolce &amp; Gabbana offending Chinese customers with an\u00a0<a href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2018\/12\/01\/671891818\/dolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow\">ill-advised commercial<\/a>).<\/li>\n<\/ul>\n<p><strong>Considerations for the SHIFTS Model Specific to Global Transition\u00a0<\/strong><\/p>\n<p>Although the SHIFTS model can be applied to leadership in any context, there are some key considerations where emergence into new geographic areas\u00a0are\u00a0concerned. The primary tool\u00a0required\u00a0is the development of deep cultural intelligence. This is something that cannot be\u00a0acquired\u00a0with the snap of a finger (or the hiring of a consultant). True cultural intelligence goes beyond merely avoiding what might be offensive; it also includes a thorough understanding of the values, taboos, and practices of a specific\u00a0people\u00a0in a specific place.<\/p>\n<p>This deep cultural intelligence also leads to the realization that, counterintuitively, globalization often requires localization. \u201cSell more units in Central America\u201d\u00a0can\u2019t\u00a0be\u00a0accomplished\u00a0effectively without the understanding that a geographic area that broad necessarily includes multiple cultures (and microcultures) \u2014 and to sell effectively,\u00a0you\u2019ll\u00a0need to take the time to understand each thoroughly.<\/p>\n<p>That understanding can only come through relationships with people who already know what you\u00a0don\u2019t; someone will have to teach you. And since trust\u00a0can\u2019t\u00a0be bought, globalization requires the deliberate construction of trusting relationships \u2014 and often the adaptation of your preferred style and methods.<\/p>\n<p>Ultimately, global\u00a0impact begins in the mind long before it begins in the market. It is careful, arduous work \u2014 but with the SHIFTS approach, your organization can begin the process today.<\/p>\n<hr \/>\n<p>Written by <a href=\"https:\/\/ceoworld.biz\/author\/dr-sam-adeyemi\/\" data-wpel-link=\"internal\" rel=\"follow\"><strong>Dr. Sam Adeyemi<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in an economic world that is now inextricably interconnected; as recently as 2022, imports and exports accounted for as much as\u00a063% of global GDP. And when organizations must think globally simply to remain competitive, they\u00a0require\u00a0leaders who can\u00a0operate\u00a0from a global perspective. This means that mere technical skill is no longer enough to lead successfully; [&hellip;]<\/p>\n","protected":false},"author":5652,"featured_media":203144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36082],"tags":[36206,36207,36208,36209,36210,36211,36212,36213,36214,36215,37222,37245],"class_list":["post-259036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-forum","tag-chief-information-officer-insider","tag-chief-information-security-officer-insider","tag-chief-innovation-officer-insider","tag-chief-investment-officer-insider","tag-chief-information-technology-officer-insider","tag-chief-knowledge-officer-insider","tag-chief-legal-officer-insider","tag-chief-learning-officer-insider","tag-chief-marketing-officer-insider","tag-chief-networking-officer-insider","tag-chief-medical-officer-insider","tag-chief-merchandising-officer-insider"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Borders: SHIFTing to a Truly Global Mindset - CEOWORLD magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceoworld.biz\/2026\/01\/11\/beyond-borders-shifting-to-a-truly-global-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Borders: SHIFTing to a Truly Global Mindset - CEOWORLD magazine\" \/>\n<meta property=\"og:description\" content=\"We live in an economic world that is now inextricably interconnected; as recently as 2022, imports and exports accounted for as much as\u00a063% of global GDP. 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More than 52,000 alumni have graduated from DLA programs, and more than 3 million CEOs and high-performing individuals follow him on top social media sites. Dr. Sam is the author of \u201cSHIFTS: 6 Steps to Transform Your Mindset and Elevate Your Leadership\u201d (Wiley) and \\\"Dear Leader: Your Flagship Guide to Successful Leadership.\\\" He holds a Doctorate in Strategic Leadership from Virginia's Regent University, and is a member of the International Leadership Association. He and his wife, Nike have three children. Dr. Sam Adeyemi is an Executive Council member at the CEOWORLD magazine. 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